September 12th is Russia's "Day of Conception" decreed by Ulyanovsk Gov. Sergei Morozov. Couples who participate in this annual contest will be given a half-day to stay home and make a baby in hopes of increasing birth rates in this dwindling region in central Russia. Those who are successful--meaning the women who give birth on June 12th, Russia's national day--will win prizes. Money. Perhaps a car. A brand-new Frigidaire.
Sign me up.
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